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Enormous wins the Communications mandate of Workex
Mumbai: Independent creative agency, Enormous has bagged the communications mandate of Workex, a unified technology platform for hiring and managing Workforce for enterprises of various sizes, across sectors and every part of the country.
As part of the mandate, Enormous will be handling integrated creative duties for the tech platform to create a brand positioning that’s clearly differentiated and stays true to its service offerings in the long run.
Workex Nimish Sharma, co-founder, and CEO said, “We are excited at the possibilities emerging from our coming together with Enormous, in whom we have found an innovative, vibrant, extremely grounded creative agency.”
Enormous managing partner Ashish Khazanchi said, “We’re excited to create ground-breaking work that adds value to the brand and helps to increase brand preference in India. Because of the current circumstances, the hiring and managing workforce in the industry is becoming increasingly competitive, and the future belongs to brands that stand out. And that is exactly what we intend to achieve for the brand Workex.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
