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Enormous Brands wins creative mandate of bike-taxi service Rapido
GURUGRAM: Enormous Brands has bagged the creative mandate of homegrown bike-taxi platform Rapido. The mandate was won following a multi-agency pitch and will be managed by the Gurugram office of Enormous Brands. To kickstart this association, the creative agency has already conceptualised the #GoOhhWithRapido campaign for Rapido, which was launched recently.
As part of the mandate, Enormous Brands will handle the creative duties of coming up with the brand campaign and other subsequent campaigns.
Rapido head of marketing Amit Verma said, "We are excited to partner with Enormous Brands as our new creative partners. With the pandemic impact slowing down our reigns last year, our focus this year through marketing will be to amplify the brand positioning and make Bike Taxi synonymous with Rapido in the market. We hope Enormous Brands' experience and passion of helping build impactful campaigns to build strong brands and businesses, will help us achieve our bullish goals."
Enormous Brands managing partner Ashish Khazanchi said, "We are delighted to associate with Rapido and create work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We aim at making Rapido the most affordable way for daily commuting in India. We are excited about this partnership and look forward to delivering campaigns closely aligned with the brand’s business goals.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
