AD Agencies
Enormous Brands’ Rahul Tekwani launches Branding Edge Strategic Communication
NEW DELHI: Former Enormous Brands strategist Rahul Tekwani has launched his own venture, Branding Edge Strategic Communications and Advisory. The agency will focus on developing a brand and reputation programme to achieve business goals, build awareness and credibility, and enhance the long-term enterprise value of clients.
On the brand side, the company will be providing 360-degree services which include branding, design, digital strategy and research, and data-driven storytelling and influencer engagement strategies.
Branding Edge Strategic Communications will also offer media strategy, customised investor relation program, capital market and transactional advisory, crisis management services, and social communication public sector units as part of its reputation management advisory.
Branding Edge managing partner Rahul Tekwani said, “I felt this was the best time to enter the communication strategy business. The brand and the reputation agencies have not found it easy to adapt to the changing landscape of media and the client business. We feel the core focus of the marketing strategy today needs to be primarily business-driven.”
He further added, “I personally feel data will take the pole position in branding. The recent study by market research companies also showcased how 83 per cent of data-driven companies in India reported gaining critical business advantages during the pandemic. Our core focus remains to unlock the full potential of clients’ data with our strategy-based approach and give our client edge in the domestic and international markets.”
The team of Branding Edge comprises strategists, senior creatives, investment bankers, corporate lawyers with more than two and a half decades of transactional experience.
The company has offices in Mumbai and Delhi and will set foot in the south and east market by next financial year.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
