AD Agencies
Enormous Brands’ Rahul Tekwani launches Branding Edge Strategic Communication
NEW DELHI: Former Enormous Brands strategist Rahul Tekwani has launched his own venture, Branding Edge Strategic Communications and Advisory. The agency will focus on developing a brand and reputation programme to achieve business goals, build awareness and credibility, and enhance the long-term enterprise value of clients.
On the brand side, the company will be providing 360-degree services which include branding, design, digital strategy and research, and data-driven storytelling and influencer engagement strategies.
Branding Edge Strategic Communications will also offer media strategy, customised investor relation program, capital market and transactional advisory, crisis management services, and social communication public sector units as part of its reputation management advisory.
Branding Edge managing partner Rahul Tekwani said, “I felt this was the best time to enter the communication strategy business. The brand and the reputation agencies have not found it easy to adapt to the changing landscape of media and the client business. We feel the core focus of the marketing strategy today needs to be primarily business-driven.”
He further added, “I personally feel data will take the pole position in branding. The recent study by market research companies also showcased how 83 per cent of data-driven companies in India reported gaining critical business advantages during the pandemic. Our core focus remains to unlock the full potential of clients’ data with our strategy-based approach and give our client edge in the domestic and international markets.”
The team of Branding Edge comprises strategists, senior creatives, investment bankers, corporate lawyers with more than two and a half decades of transactional experience.
The company has offices in Mumbai and Delhi and will set foot in the south and east market by next financial year.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
