MAM
Enormous Brands appoints Mukund Raina as head of Delhi operations
MUMBAI: Enormous Brands has appointed Mukund Raina as branch head of Delhi operations. He is moving from Wunderman Thompson as vice president client services director.
With over 15 years of experience in client management, brand management, and operations management in the communications consultancy domain, Raina has worked at companies like McCann Erickson (now McCann Worldwide), Euro RSCG (now Havas Worldwide), Publicis, Enterprise Nexus Communications and Mindspace Communications.
On his appointment, Raina said, “The combination of vision, drive and talent that has been brought together at Enormous has created a unique organisation and set up exciting possibilities for us to help our clients be relevant, interesting and effective in speaking to consumers. I’m extremely excited and look forward to be part of this team.”
Enormous Brands managing partner Ashish Khazanchi said, “It’s really exciting to have Mukund on board. He’s a tremendous leader with an illustrious track record with some of the biggest brands in the country. I admire his ideas and approach to building brands and teams. It’s a step in the right direction for us to consolidate our presence in Delhi.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
