MAM
Endemol in licensing deal for Lillebi
MUMBAI: Television format creator and dstributor, Endemol, has secured a international licensing deal for the leading German kids brand Lillebi.
Created by German artist Steinbeck and his team from Creativ Entwicklungs GmbH, Lillebi is a print-led property based on drawings and stories of a loveable young mouse and his friends.
The brand, which is targeted at girls up to eight years old, launched in 2004 in Germany and today has more than 40 partners covering an impressive and varied portfolio of products from clothing to gifting and publishing.
Global division Endemol Worldwide Brands (EWB) aims to build on this success by securing strategic deals to grow Lillebi into a multi faceted kid‘s licensing property with mass market appeal.
EWB will pursue a multi-platform licensing programme with brand extensions targeting numerous core categories including toys and games, gifting & merchandising, stationery, publishing, mobile & smartphones and promotions.
In the UK, EWB is looking to further promote Lillebi by securing a major high-street retailer for a direct to retail license. Similar strategies will be adopted in the CEE markets.
EWB CEO Olivier Gers said, “Lillebi offers a variety of delightful characters and engaging narratives, whilst also promoting positive values for children and adults. It is an extremely strong property that can easily replicate its success in Germany across the major markets around the world. We believe it has the potential to become a major worldwide kids brand. This is a good example of Endemol‘s global network that allows us to spot a major property in one market and help roll it out internationally.”
CREATIV-Entwicklungs MD Peter Steinbeck said, “We are very happy to have found an international partner like Endemol, who are able to roll out our brand pan-European and across many categories and media platforms.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
