Brands
EMotorad successfully rolls out India’s first E-Cyclothon in Pune
Mumbai: EMotorad—the market leader in the electric cycle segment— successfully organised India’s first-ever E-cyclothon in Pune today. The event was held at Mayfield Ivy Garden, Baner, and commenced at 6:30 am, bringing together e-cycling enthusiasts to celebrate World Bicycle Day and World Environment Day with an eco-friendly twist. 200 plus cyclists participated in the event.
The event saw a remarkable turnout, with participants eagerly joining the 20-km ride starting from Baner, crossing the scenic routes of Pashan Hill, NDA, and Aundh, and returning to base. The event was guided by professionals, keeping safety and regulations at the forefront. We saw participants ranging in age from 9 to late 60s, all enthusiastically geared and prepped for the ride.
The day began with a lively Zumba warm-up session, energising the participants for the ride ahead. Post-ride, participants were treated to a hearty and healthy breakfast and eco-friendly goodie bags consisting of plants, whey protein, coffee hampers, stationary, and much more. There was a fun e-cycle stunt session conducted by @freestyler.shevi, aka Shivam Naruka from the EM team leaving the audience in awe. The event concluded with an award ceremony, where participants were honoured with medals, merchandise, and gifts, capturing memorable moments of this landmark event.
EMotorad’s CMO Aditya Oza, expressed delight at the event’s success, stating, “With EM offices in Bangalore, Spain, UAE, and Japan—Pune is and will always remain our backyard. Our first customer came from the city, and many of our team, including founders, were educated here, thus, India’s first e-cyclothon in Pune holds a special place for us. We really hope this inspired more people to adopt e-cycles. Maharashtra has been a leading state in all domains and now it’s time we lead the torch of sustainability! This ride for change is a shout-out from all Puneris and now it’s time to bring the change—now it’s time to e-cycle!”
Participants and spectators alike left with a sense of fulfillment, contributing to a greener planet while enjoying the vibrant atmosphere of the E-cyclothon. EMotorad’s initiative has set a new benchmark for sustainable events in India, inspiring many to adopt eco-friendly practices.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
