Ad Campaigns
EMotorad redefines marketing with creative and tech-driven campaigns
Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.
Notable Campaign Highlights
– Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the ‘Moment Marketing of the Year’ Award from Social Samosa.
– Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.
– Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as “The E-bike of India.” The campaign extended its reach to an international audience with a prominent display in Times Square, New York.
Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.
Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand’s strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.
By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. “We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently,” said EMotorad, CMO & co-founder, Aditya Oza.
In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand’s approach has become its ultimate competitive advantage, setting it apart from competitors.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
