Brands
EMotorad launches advanced tech-enabled e-cycle T-Rex Pro
Mumbai: EMotorad has launched the T-Rex Pro, an e-cycle with a fully integrated handlebar featuring indicators, a flashlight, horn, and LCD display. Priced at an introductory ₹52,999 and with an MRP of ₹79,999, it combines advanced technology, design, and safety.
EMotorad’s CBO & co-founder Sumedh Battewar said, “Innovation is at the core of every product we build at EMotorad, and T-Rex Pro is the perfect testimony for this. It’s India’s first and only e-cycle with fully integrated rear and front indicators that boasts headlights with flash light function. Its colour LCD display within the handlebar sets a new benchmark in metallurgy and mechanical engineering. With handlebar-integrated indicator lights, brake lights, horn, and high-end luxury grade paint, the T-Rex Pro combines safety, style, and durability.”
The e-cycle includes front and rear lights, a horn, carrier, and mudguards. It is available in deep purple, spring green, and ocean blue, all with a pearl finish. The bike features an aluminium alloy frame with a lifetime warranty and is available in 27.5” and 29” wheel sizes. It includes mechanical disc brakes, a seven-speed Shimano Altus gear system, and durable tyres for various terrains.
Powered by a 250W rear hub motor and a 36V 13Ah battery, the T-Rex Pro has a range of up to 70 km on pedal assist and 45 km on throttle mode. It features five pedal assist modes, charges fully in four-six hours, and can support up to 110 kg. The e-cycle is available for pre-booking on EMotorad’s website and other platforms at introductory prices of ₹52,999 for the 27.5” version and ₹53,999 for the 29” version.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
