Brands
EMotorad launches advanced tech-enabled e-cycle T-Rex Pro
Mumbai: EMotorad has launched the T-Rex Pro, an e-cycle with a fully integrated handlebar featuring indicators, a flashlight, horn, and LCD display. Priced at an introductory ₹52,999 and with an MRP of ₹79,999, it combines advanced technology, design, and safety.
EMotorad’s CBO & co-founder Sumedh Battewar said, “Innovation is at the core of every product we build at EMotorad, and T-Rex Pro is the perfect testimony for this. It’s India’s first and only e-cycle with fully integrated rear and front indicators that boasts headlights with flash light function. Its colour LCD display within the handlebar sets a new benchmark in metallurgy and mechanical engineering. With handlebar-integrated indicator lights, brake lights, horn, and high-end luxury grade paint, the T-Rex Pro combines safety, style, and durability.”
The e-cycle includes front and rear lights, a horn, carrier, and mudguards. It is available in deep purple, spring green, and ocean blue, all with a pearl finish. The bike features an aluminium alloy frame with a lifetime warranty and is available in 27.5” and 29” wheel sizes. It includes mechanical disc brakes, a seven-speed Shimano Altus gear system, and durable tyres for various terrains.
Powered by a 250W rear hub motor and a 36V 13Ah battery, the T-Rex Pro has a range of up to 70 km on pedal assist and 45 km on throttle mode. It features five pedal assist modes, charges fully in four-six hours, and can support up to 110 kg. The e-cycle is available for pre-booking on EMotorad’s website and other platforms at introductory prices of ₹52,999 for the 27.5” version and ₹53,999 for the 29” version.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
