MAM
Emirates to sponsor Golf’s BMW Intl Open
UAE: Dubai based international airline Emirates is increasing its sport sponsorship portfolio by supporting one of the PGA European Tour’s premier tournaments, the BMW International Open 2003 in Germany.
The tournament will be held in Munich from 28 – 30 August 2003. An official release informs that it compares favourably with another golf event – the Dubai Desert Classic. Emirates is the official airline partner for this event.
The BMW International Open 2003 forms part of the PGA European Tour and carries a total of EUR 1.8 million in prize money. This year 154 professionals will take part, including Ernie Els, defending champion Thomas Björn, John Daly and Padraig Harrington.
In addition to Golf, Emirates also has a high profile in the football arena. It is one of the 15 title sponsors of the 2006 FIFA World Cup in Germany.
Emirates’ regional manager North and Central Europe Henry Hasselbarth had the following remarks to make about the latest alliance. “Our sponsorship of sporting events in Germany not only emphasises the importance of the German market to us but also how committed we are to developing our business here. Sponsorship of top sporting events, like the BMW International Open 2003 and FIFA World Cup 2006 , underscores our brand awareness as a leading international airline not only in Germany but also with television viewers in numerous markets worldwide.”
The release informs that the airline recently placed the largest aircraft order ever in aviation history. At the Paris Air Show earlier this year it ordered jets from Airbus and Boeing worth $19 billion helping it to more than double its fleet by 2010.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
