Brands
Emerging trends in handmade jewellery
Mumbai: In a time of mass production and quick change, handmade jewelry represents genuineness and individuality. The fashion industry is constantly changing, and there are many dominant trends that are transforming the jewelry market. This has brought about a new emphasis on sustainability, personalization as well as artisanal craftsmanship.
This year’s trends in hand-crafted jewelry include a wide variety of styles, ranging from personalized signet rings to vibrant beaded designs. Classic fashion items with a retro twist are returning — for instance, chokers or charm necklaces with updated modern features. Expressions through unique touches like zodiac signs and initials on pendants. Handmade jewelry continues to evolve so that there is always something suitable for any event or preference; these can range from the timelessness of traditional pearl necklaces to trendy clay earrings.
The main aspect of contemporary jewelry design is personalization and meaningfulness. In today’s world where everyone wants to be unique, people look for accessories that tell their own stories or reflect who they really are. As personalized items can be made according to specific requirements or needs, it is here that handcrafted pieces find their place. Each engraved initial or birthstone used in making these jewels therefore establishes a connection between the wearer and what he/she wears.
Additionally, sustainability has become an integral part of the jewelry industry too. More people have become conscious of environmental conservation issues hence more brands are adopting eco-friendly practices which attract customers’ attention. Hand-made ornaments fit perfectly into this narrative since most of them are produced out of recycled materials while others may use ethically sourced gemstones thereby supporting fair trade initiatives besides being environmentally friendly. Moreover, its timeless appeal coupled with durable quality makes it last longer than fast fashion items thereby reducing waste streams associated with such disposable products.
Another trend driving demand for handcrafted jewels is the versatile design options available with these creations. Unlike mass-produced trinkets that follow short-lived styles, handmade ones possess eternal beauty transcending any particular season. From simple chains to bold bangles, these flexible pieces can easily be dressed up or down thus enhancing sophistication levels in various outfits. From casual wear to formal attire all the way into evening gowns – giving them an elegant touch suitable for different occasions while at the same time infusing classiness into any look. Handcrafted jewels forever remain relevant standing the test of time within anyone’s wardrobe whether as everyday essentials or investment buys.
The digital landscape has played a central role in shaping the trajectory of handmade jewelry. Online business platforms and social media sites have become necessary for growing a brand and getting in touch with customers. Craftsmen of jewelry are able to display their creations to a worldwide audience through visually stimulating content and interactive narratives, thus making connections with potential clients. For example, Instagram and Pinterest allow artisans to show behind-the-scenes looks at their creative process which creates trust among buyers who appreciate authenticity.
Moreover, e-commerce platforms provide unmatched convenience as consumers can now shop for handmade jewelry from anywhere, they want without having to leave their homes. This ease of access has made it possible for independent artists to reach wider markets without setting up traditional brick-and-mortar stores.
Handcrafted jewelry represents true artistry paired with an authentic feel that speaks directly to what modern-day shoppers desire most out of their purchases; uniqueness & sincerity. In a world where everything seems mass-produced, one-off items hold special significance because they show appreciation for imperfections as well as individuality. Every piece tells its own story depending on how much detail was put into it or what materials were used – be it wirework so delicate you would think spiders made them or metal hammered by hand till it shines like gold.
To sum up, there’s been renewed interest in handcrafted ornaments. With more people wanting deeper relationships with brands through products purchased, personalized jewelry is here to stay!
The article has been written by Boli founder Prerana Jain.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
