MAM
Ember launches Everyday Cast Iron campaign
New film celebrates real kitchens and reimagines cast iron for modern Indian homes.
MUMBAI: Ember just turned cast iron into everyday iron because when your cookware feels like a lifelong friend instead of a weekend chore, even the tawa starts cheering. Ember, the premium kitchenware brand known for shaking up cookware norms, has rolled out its new visual storytelling campaign ‘Everyday Cast Iron’ this Women’s Day. The campaign steps away from polished show kitchens and dives straight into real Indian homes, capturing how cooking actually happens planned one day, spontaneous the next, always deeply personal.
Shot entirely in authentic kitchens, the films feature individuals with distinct culinary lives, food photographer and stylist Sanskriti Bist, Copper & Cloves founder Sarah Nicole Edwards, culinary professional chef Taiyaba Ali, artisanal cheese makers Ben and Kat of Nari & Kage, and home cook Jayati Jain. Their varied routines highlight that cast iron should adapt to real life, not the other way around.
Ember co-founder & CMO Himanshi Tandon said, “Cast iron is more than cookware, it carries familiarity and emotion for many people. But switching to it can sometimes feel like committing to a harder journey. Our attempt has been to make that journey easier by reimagining the category inside real homes, with real users and their everyday concerns in mind.”
Ember, chief culinary & innovation officer chef Saransh Goila added, “We spent time in real homes and kitchens to understand how people actually cook, clean, and take care of their cookware. From there, we went through multiple rounds of testing and iteration to engineer solutions that make cast iron easier to use while also improving consistency.”
The campaign introduces Ember’s dual cast iron approach, traditional pre-seasoned cast iron for classic performance and durability, and the proprietary TitaniumClad cast iron designed to address common maintenance concerns.
Ember CEO Siddharth Gadodia noted, “This category has existed for hundreds of years, but behaviour around it hasn’t evolved. Our research showed that while many households own cast iron cookware, regular usage remains limited. That gap between ownership and everyday adoption represents a significant opportunity.”
The Everyday Cast Iron collection is now available on the Ember website and Amazon. In a kitchen world that often demands perfection, Ember quietly reminds us that the most beautiful meals are the ones cooked with whatever time, mood and mess the day brings cast iron simply makes them better.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
