Brands
Elle List Awards 2026: here’s everything that went down
MUMBAI: Mumbai’s creative elite gathered at Taj Lands End for the ELLE List Awards 2026, driven by BYD, in a celebration that fused fashion credibility with cultural influence. The platform, which sits at what Ogaan Media chief executive Mahesh Nambiar, calls “the intersection of editorial credibility and cultural opportunity”, honoured changemakers across fashion, entertainment, design and social impact.
The red carpet drew Tamannaah Bhatia, Dia Mirza, Shanaya Kapoor, Shaan, Manish Malhotra, Pulkit Samrat, Sahher Bambba, Sayani Gupta, Atul Kasbekar, Avinash Tiwary, designers Falguni Shane Peacock, Ritika Mirchandani, Aarti Vijay Gupta, Ranna Gill, Rianta Chakraborty, Kubbra Sait, Karan Tacker, Rocky Star, Fern Mallis, Kallol Datta, Rishab Rikhiram Sharma and Dhaval Udeshi. Prateik Smita Patil and Priya Banerjee Patil hosted.
Elle India publishing director Nydia Dias, described the awards as “a strategic platform that connects influence with opportunity”, whilst editorial director Ainee Nizami Ahmedi, emphasised recognition of “originality, purpose, and the ability to shape culture in ways that feel authentic and lasting”.
The evening extended beyond the ballroom through robust digital engagement, transforming the awards into a cross-platform cultural conversation. Elle positioned itself as curator of contemporary Indian creativity, spotlighting individuals committed to cultural impact alongside commercial success.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
