MAM
EliteMatrimony signs R Madhavan
MUMBAI: The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.
EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner. Today, it has the largest database of over 1.5 lakh elite profiles including celebrities, industrialists, high net worth individuals, entrepreneurs, civil service professionals and top notch management professionals.
It’s a discreet and confidential service offered by trained relationship managers who handpick matches based on status and lifestyle of members and also facilitate meetings with prospective partners.
Elaborating on his association, actor R Madhavan, says “I’m excited to be the brand ambassador for EliteMatrimony, the premium matchmaking service for the elite. I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”
Matrimony.com CEO Murugavel Janakiraman says, “The elite have a unique challenge of finding a personal and lifestyle match that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise EliteMatrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”
Primary Colours creative agency director Roshni Chandran adds, “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”
The TV commercial is being aired on leading channels.
Matrimony.com is India’s first pure play consumer internet company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned retail outlets across India. The company delivers matchmaking and marriage-related services to users in India and the Indian diaspora worldwide.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
