MAM
Electrolux’s customer interactive programme
NEW DELHI: This is another innovation done by an FMCG in oder to understand the future customers’ needs and preferences. Electrolux Kelvinator Limited (EKL), a subsidiary of the Electrolux Group has recognised and awarded the imaginative power of Delhi school children who participated in Dream Machine 2020. This was a nationwide customer interactive and insight recognition programme.
An official release informs that the company launched ‘Dream Machine 2020’ to comprehend the current and the future customers’ present and latent needs and desires, and increase the customer involvement in the company’s new product development strategy. The objective of the month long programme was to bring in a fresh dimension to the existing new product development process. With this, the company hopes to delight its customers by producing products they most desire, adds the release.
Dream Machine 2020 was a nationwide integrated marketing programme that involved over 4000 school students from 40 schools of New Delhi. They wrote a 250 word essay on topics like: My Dream Refrigerator, My Dream Air Conditioner. The jury comprised of The Indian Express’ deputy editor Coomi Kapoor, Joint Police commissioner Amod Kanth and pop star Shibani Kashyap.
The students visualised the existing products in the year 2020, in terms of their looks, aesthetics, features, colour, shape, size, functionality. The first prize winner Dhruv Anand from Heritage School, Vasant Kunj, who won Rs 10, 000 and a personal computer, wants his dream fridge to have a computer, manage groceries on its own. In addition it should be more spacious and have a water dispenser. Another winner wants his dream microwave to be remote controlled. With the loading of raw material and a single press of button one should be able to savour cuisines of different countries.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
