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Electrolux launches promotion for the festive season
MUMBAI: To celebrate Diwali the festival of lights Electrolux Kelvinator has announced the launch of Tathasthu Baba.
This is a Diwali Scratch Card promotion. ‘Tathasthu‘ which is a Sanskrit word, literally signifies ‘granting of a wish’ and ‘Baba’ signifies ‘saint’. Therefore, Tathasthu Baba is that magical and mystical saint who has the power to grant everyone’s wishes. Through this promotion, Electrolux is bringing alive its brand proposition of making the dreams come true.
With the ‘Tathasthu Baba’ promotion, Electrolux is eyeing an overall sales growth of 40 per cent during the festive season. The company is also targeting to achieve over 300 per cent growth in microwaves category, 150 per cent growth in air conditioners category.
Electrolux has ear-marked heavy promotional spends to the tune of 10 per cent of the total festival turnover for the ‘Tathasthu Baba’ scratch card promotion. The marketing strategy encompasses both, a mass media campaign as well as ground level activations to create hype and excitement amongst the customers. This will be achieved through high frequency advertising backed up by in-shop promotions, radio contests, shopping mall promotions etc. The company will also explore micro marketing through SMS and e-mailers.
Electrolux has announced a prize with every purchase. Customers can try their luck and win prizes ranging from Hyundai Getz, Hyundai DVD players, Swatch wrist watches, Electrolux refrigerators, Electrolux washing machines, Electrolux split air conditioners and Electrolux microwaves.
In addition, the company will offer exchange prices on high end frost free refrigerators, fully automatic front loading washing machines and split air conditioners. Special prices would be offered on microwaves and semi automatic washing machines.
Electrolux Kelvinator MD Anirudh Dhoot said, “Electrolux is all about making your dreams come true. With the Tathasthu Baba promotion we will take our Sapney Nikhare, Jeewan Sawarey positioning to a new dimension. Our customers will be able to buy Electrolux products at dream prices and also have a chance to win prizes.”
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
