MAM
Electrolux assigns OMG media mandate in APAC & MEA
NEW DELHI: Global appliance company Electrolux has appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA. The appointment sees OMG take on the complete paid media duties (planning, buying and digital) for all of Electrolux’s brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse, Zanussi, and more. In response, OMG has created a bespoke integrated unit that draws talent, tools and technology from the OMG network, to service the business across more than 18 markets in APAC and MEA.
Supported by Omni, OMG’s people-based precision marketing and insights platform, the award-winning network clinched the account by displaying a strategic approach that enables innovative and meaningful end-to-end consumer experiences that deliver better business outcomes. Coupled with its digital and data-led expertise, OMG sealed the regional win with another pivotal factor – the calibre and passion of its diverse pool of talent.
“We’re excited to embark on this new chapter with OMG and I’m confident that their strategic capabilities, best-in-class tools and data-led approach will help Electrolux continue growing our brand proposition, optimising our marketing investments and delivering innovative and meaningful experiences to our customers and the markets we operate in,” said OMG director – marketing and ecommerce APAC & MEA Kevin Levine.
“At OMG, we have always placed the business interests of our clients at the centre of what we do, and with Electrolux, we have created a connected and integrated solution that enables a regional vision for media while maintaining local relevance and execution,” said Tony Harradine, CEO, OMG APAC. “We’re thrilled with the opportunity to partner Electrolux and we look forward in helping them accelerate their growth agenda and vision in APAC and MEA,” he added.
The appointment is effective immediately and the regional business will be serviced out of OMG’s office in Singapore, working with dedicated local teams.
Brands
Knya appoints Chintan Adeshara as Head of Retail
Lifestyle and medical apparel brand eyes 100+ stores in three years as it ramps up offline push
MUMBAI: Knya is doubling down on bricks and mortar. The lifestyle and medical apparel brand has appointed Chintan Adeshara as head of retail, tasking the retail veteran with scaling the brand’s physical footprint across India as it accelerates its offline expansion.
Adeshara joins with a clear brief: help take Knya to more than 100 stores over the next three years and steer the next phase of the company’s retail growth.
The brand has already opened more than 20 stores and plans to add two new outlets every month this year, signalling an aggressive offline strategy and a push to build a strong national retail presence.
Adeshara brings more than 19 years of experience in large-scale retail operations. Over the years he has handled multi-state business management, store operations and region-led expansion, managing annual business portfolios exceeding Rs 320 crore and leading teams of more than 1,300 employees across functions and hierarchies, while keeping a firm grip on profitability and execution.
He has previously worked with fast-growing retail brands such as Zudio and Lenskart, where he played a key role in building and scaling operations from the ground up. His experience spans expansion planning, process standardisation, shrinkage control initiatives and driving sustained double-digit growth across regions.
Abhijeet Kaji, co-founder of Knya, said, “As we continue to scale our retail presence across India, it is important for us to strengthen our leadership bench. Chintan’s extensive experience in managing complex retail operations and building scalable growth models aligns well with Knya’s vision. We are confident that his leadership will add significant value to our expansion journey.”
Adeshara said the timing of the move made the opportunity particularly compelling. “I am excited to join Knya at a pivotal stage of its growth journey. My vision is closely aligned with the brand’s ambition to build India’s most structured and scalable medical apparel retail network. I look forward to driving disciplined expansion, strengthening store-level profitability, standardising retail operations, and building high-performing teams that can support Knya’s goal of scaling to 100+ stores over the next three years.”
The hire underscores Knya’s push to strengthen its leadership bench as it expands its physical presence nationwide. With stores opening at a brisk clip and the 100-store milestone firmly in sight, the brand’s retail ambitions are now moving from plan to full-throttle execution.
