MAM
‘Election drive’ builds Zee Cine Awards excitement
MUMBAI: The excitement is building for the Zee Cine Awards 2004, which takes takes flight to Dubai this year.
Zee Cine Awards 2004 is traveling across India with an exciting opportunity for its viewers to cast their votes and elect their favorite stars by creating an election campaign to select the favourite star – Election Ka Mahol till 15 February.
Zee Cinema business head and Zee Network special projects director Yogesh Radhakrishnan said, “Gali Gali is an on ground promotion to reach the Hindi heartland of India. The marketing effort has been conceived, keeping in mind the preference of the fans of Indian cinema waiting eagerly to vote for their favorite performers making it the most democratic awards of its kind to get closer to our viewers. This time we are approaching our viewers at their door step and giving them an opportunity to meet their favourite stars.”
The voting forms are available at all outlets of Playwin and Panparag. All these floats have ballot boxes where people can cast their votes instantaneously. 40 winners across the globe will be selected to witness the grandiest celebration of the Indian cinema on a global platform.
Zee Cine Awards team is traveling across various cities in a specially designed vans and Tata Sumos with cut outs, posters, placards and handbills canvassing for different contestants, across categories in the key states like New Delhi, Haryana, Punjab, Rajasthan, Madhya Pradesh, Uttar Pradesh, Maharashtra, Gujarat. The campaign is in the form of an election convoy and will cover over 33 cities across the country.
The event is being held on 26 February in association with the Dubai Media City. Over 200 leading Indian film actors, actresses, producers, directors, music directors will attend the event with live performances from megastars including Shahrukh Khan, Preity Zinta, Hrithik Roshan, Saif Ali Khan and Lara Dutta.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
