Brands
Ekta shines in Dr.Rashel’s new Korean Glow act
MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role, fronting Dr.Rashel’s new campaign, No Drama, Only Flawless Glow.
In a first-of-its-kind collaboration, Dr.Rashel, one of India’s fastest-growing skincare brands under PP Consumer Pvt. Ltd., has teamed up with Kapoor to launch its Korean glass skin series, a premium skincare range inspired by K-beauty rituals but designed especially for Indian skin.
The campaign’s launch video has already gone viral, with Kapoor playfully calling herself the “original drama queen” before introducing her very own “K-series,” not another serial, but a skincare saga with no drama, just glow. In her trademark tongue-in-cheek style, she showcases each product, from the glow-boosting serum to the blackhead-busting nose strips, as part of a fuss-free routine that promises radiant, glass-like skin.
“Ekta Kapoor represents ambition and authenticity, values that mirror what we stand for at Dr.Rashel,” said PP Consumer co-founder Pravin Bera. Fellow co-founder Devji Hathiyani, added that the collaboration is about “showing every individual that skincare can be simple, effective, and drama-free.”
With Kapoor’s mass appeal and the Korean glass skin range already popular in metros, the brand now aims to take the glow revolution deeper into tier 2 and 3 markets.
The No Drama, Only Flawless Glow campaign marks a bold new chapter for Dr.Rashel as it looks to make global-quality skincare accessible across India. The products are available at www.dr.rashel.in, and if Ekta’s promise is anything to go by, the only drama your skin will see is how flawless it suddenly looks.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
