MAM
Egmont Imagination India ties up with Vijayta Films
Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd March 1931 Shaheed.
Egmont, the company that claims to have pioneered Bollywood film publishing, has acquired world rights from Vijayta Films (backed by film star Dharmendra and family) to publish and market the 23rd March 1931 Shaheed range of products in the country. The products extend from a graphic novel to an activity game, covering the entire spectrum of infotainment that would educate and interest children.
23rd March 1931 Shaheed, a big budget movie releasing this season, is based on the life of the Indian freedom fighter Bhagat Singh. Bobby Deol plays the coveted title role of Bhagat Singh while elder brother Sunny Deol portrays Chandrashekhar Azad’s character.
The products promoted by Egmont are targeted at children in the age group of four-12 years. The products are being designed and made keeping in mind the kids’ age and to indulge them in various activities like colouring, reading and creativity development. Priced between Rs 25 to Rs 195, the products will be available at all gift and book shops, kid stores, supermarkets and malls across India.
Timed for release in June, Egmont believes the strategy will work well for parents to keep their children busy during the monsoon, with indoor activities. Apart from a graphic novel with the full story of the movie, other products like the Mask Book, the Mystic pencil book, Magic Colouring book, the Jumbo colouring book for children are also part of the package. Children have an option of the Activity Kit or the Mega Kit, which are attractively packaged sets of the various products.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
