MAM
Effie Awards 2011 entries are now open
MUMBAI: The Ad Club Bombay has invited entries for the 2011 Effie India Awards. The last date for sending entries is 11 November, 2011.
The award acknowledges an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India. While the International Effie Awards are hosted every year in New York, since 2001 The Ad Club Bombay has been the Asian partner that has helped to organise the Effies in India.
Incidentally Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.
Effie 2011 Committee chairperson Ajay Kakar said, “For over a decade, the Effies India has become the gold standard in measuring communication effectiveness for marketing excellence. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 276 in 2010. As integrated advertising and alternative media become important influences for most business categories, this year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential. This move, we believe, will further increase the popularity of these awards.”
The new categories included this year, in keeping with the international format are:
- Electronic Goods has been added as an additional sub category under Consumer Durables,
- Corporate Advertising is sub divided into Corporate Reputation & Social Cause,
- Internet & Mobile Advertising has been clubbed as Digital Advertising (Online / Mobile Communications)
- B2B Advertising, Rural Advertising & Regional Advertising have been introduced as three new categories.
Any company (client, creative agency, media agency, digital agency, etc.) can take the lead on entering Effie. But they should work with all relevant partner companies to submit the strongest case.
The award ceremony is scheduled for Wednesday, 14 December at 6.30 pm at the Royal Western India Turf Club, Mahalakshmi, Mumbai.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
