MAM
Efficacy Worldwide onboards Ravindra Singh as GM, North
Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North.
In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.
Singh has a rich work experience of more than 14 years in building brands, brand strategy, client servicing, and business development. He has worked with leading media agencies including Havas Media Group, Madison Media. Before joining Efficacy, he was the business director – audience planning at Havas Media.
“I am extremely excited to have Ravindra on board,” stated Efficacy Worldwide CEO Vishnu Sharma. “He brings with him the expertise of managing 360-degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business.”
During his career span, Singh handled media marketing for various brands across categories and has been instrumental in accelerating the business growth of clients. His experience of working on diverse clients like Reckitt and Benckiser, Britannia, Airtel, Hyundai, VLCC, Kohler, Patanjali, LG, Michelin Tyres, Sleepwell Mattress, DS Group, FMC India, Daawat Basmati Rice, Halonix Lighting, Swarovski, Tinder, OkCupid, Seedworks, Lal Path Lab, Schneider Electric, among others gives him an edge in business development.
“I am delighted to be part of the Efficacy Team and leading the business development and client servicing. We are looking to forge new alliances and relationships across categories and segments,” said Ravindra Singh. “Today brands are looking for 360-degree media planning spanning across external and internal platforms. We are best suited to provide the brands niche as well as large scale marketing solutions.”
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
