MAM
Edit Kovács joins Accedo as VP Emea & Latam
Mumbai: Global video solutions provider, Accedo has appointed proven media industry leader, Edit Kovács, as vice president of Emea & Latam. Reporting to Martin Sebelius, CEO, of Accedo video solutions, she will lead teams in eight locations across Europe and LatAm, serving customers across the region with a combination of customer-centric services and software.
Edit brings over 15 years of experience in developing and managing successful products and services across technology companies in the media, finance and energy sectors. Most recently, as CEO of InPlayer, she successfully led its acquisition by JW Player. During her time with the company, she led the development of a video streaming platform for broadcasters. Edit’s career also features impactful roles at Amazon Prime Video, Revolut and Shell, where she played a key role in enhancing the user experience for millions globally.
Emea and Latam VP Edit Kovács commented, “I am excited to join Accedo, a company with such a rich history of innovation and leadership. By leveraging our innovative solutions, deep industry expertise, and the exceptional talent of our team, we are well-positioned to address both the evolving challenges of the industry and to expand more into offering OTT managed services. I look forward to contributing to Accedo’s continued success and growth.”
Accedo video solutions CEO Martin Sebelius added: “Edit Kovács has many years of valuable media tech experience and will be able to lead our Emea & Latam business unit into a future characterised by OTT managed services. She brings a mix of solid people leadership, agility, and industry knowledge that will help Accedo meet complex customer challenges.”
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
