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Edelman reveals two dynamos to lead India and Asia-Pacific
MUMBAI: Edelman has catapulted two internal powerhouses, Bhavna Jagtiani and Kunal Arora, into pivotal leadership roles across India and Asia-Pacific, signalling a bold strategic evolution for the global communications firm.
Jagtiani ascends from chief operating officer to chief executive of Edelman India, crowning a 22-year journey that began as an account executive. Her promotion reflects a meteoric rise through the corporate ranks, now tasked with steering business strategy and deepening client relationships.
Arora, previously managing director for India digital, now commands the digital landscape across the Asia-Pacific region. With a decade of digital crisis management and reputation expertise, he’s set to scale the firm’s digital operations and embed innovative solutions across client portfolios.
Edelman APAC chief, Rakesh Thukral praised the appointments: “Bhavna is an undisputed culture champion” who has driven “consistent growth”, while Kunal has “integrated the best capabilities and innovation.”
Both executives will continue reporting to Thukral, with the appointments taking immediate effect.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
