MAM
Edelman gets on board Kunal Arora and Deepak Agarwal
MUMBAI: To further bolster its digital business in India, Edelman has announced two strategic leadership appointments.
It has got on-board Kunal Arora as the national director who will be responsible for the company’s digital business in India, overseeing business planning and development and will lead a team of digital experts across Mumbai, Delhi and Bangalore.
He will be based in Gurgaon and report to Edelman Digital APACMEA president Gavin Coombes and Edelman India COO Rakesh Thukral.
Arora comes with over 16 years of experience in the digital advertising business. Before joining Edelman, he was the business lead at Hungama Digital Services for six years.
To further impetus to the company’s digital creative offerings in India, it has also appointed Deepak Agarwal as group creative director, digital. He will be based in Mumbai, heading an all-India digital creative team, reporting to Arora. In his role, he will lead the charge in elevating the digital creative for both content development and digital builds.
Agarwal, in his last role, served as Executive Creative Director, Copy M&C SAATCHI-i – the direct marketing & digital division of M&C SAATCHI.
“The addition of Kunal and Deepak is critical to our plans to broaden our Digital offering in India across creative, strategy and build,” said Thukral. “Kunal’s digital advertising experience and Deepak’s award-winning creative expertise will strengthen our capabilities to deliver truly integrated campaigns to our clients.”
“Kunal and Deepak bring unique and extensive experience in a variety of fields, from advertising to direct marketing to digital to social media, and we look forward to making the most of all of their expertise together with their passion and commitment to excellence as we build the Edelman Digital brand and business across India,” said Coombes.
He further adds: “These two skill leaders will work with the strong talent base we already have on the ground and our over 1,000 digital professionals throughout the world for the benefit of our clients.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
