MAM
Edelman gets on board Kunal Arora and Deepak Agarwal
MUMBAI: To further bolster its digital business in India, Edelman has announced two strategic leadership appointments.
It has got on-board Kunal Arora as the national director who will be responsible for the company’s digital business in India, overseeing business planning and development and will lead a team of digital experts across Mumbai, Delhi and Bangalore.
He will be based in Gurgaon and report to Edelman Digital APACMEA president Gavin Coombes and Edelman India COO Rakesh Thukral.
Arora comes with over 16 years of experience in the digital advertising business. Before joining Edelman, he was the business lead at Hungama Digital Services for six years.
To further impetus to the company’s digital creative offerings in India, it has also appointed Deepak Agarwal as group creative director, digital. He will be based in Mumbai, heading an all-India digital creative team, reporting to Arora. In his role, he will lead the charge in elevating the digital creative for both content development and digital builds.
Agarwal, in his last role, served as Executive Creative Director, Copy M&C SAATCHI-i – the direct marketing & digital division of M&C SAATCHI.
“The addition of Kunal and Deepak is critical to our plans to broaden our Digital offering in India across creative, strategy and build,” said Thukral. “Kunal’s digital advertising experience and Deepak’s award-winning creative expertise will strengthen our capabilities to deliver truly integrated campaigns to our clients.”
“Kunal and Deepak bring unique and extensive experience in a variety of fields, from advertising to direct marketing to digital to social media, and we look forward to making the most of all of their expertise together with their passion and commitment to excellence as we build the Edelman Digital brand and business across India,” said Coombes.
He further adds: “These two skill leaders will work with the strong talent base we already have on the ground and our over 1,000 digital professionals throughout the world for the benefit of our clients.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
