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Ecofinity assigns brand comm mandate to WebX IMS
Mumbai: WebX Integrated Marketing Solutions (WebX IMS), an integrated brand communications agency, has been appointed as the communications partner for Ecofinity, a pioneering clean energy startup specializing in biogas, waste-to-energy, and future mobility solutions.
WebX IMS will be responsible for developing and implementing a range of brand communications strategies across digital, social, and PR channels.
Commenting on the appointment, Ecofinity co-founder and director Vinayaka Kashyap said, “We are thrilled to partner with WebX IMS to enhance our communication efforts. Their approach and deep understanding of the clean energy sector make them the perfect fit for Ecofinity. We are confident that this collaboration will help us effectively convey our mission and amplify our impact.”
Announcing the win, WebX IMS founder and managing partner Shashank Bharadwaj said, “We are honoured to be chosen by Ecofinity to lead their communications efforts and to continue our long-standing association with Vinayaka Kashyap and their team. We are excited to work together to elevate their brand and drive meaningful engagement. This partnership also marks our agency’s formal foray into the clean energy and renewables industry.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
