MAM
Eatigo partners with CleverTap to boost dining reservations
Mumbai: Online restaurant reservation platform Eatigo, collaborates with CleverTap – the all-in-one engagement platform, to enhance customer engagement and boost reservations. Through CleverTap’s AI-powered recommendations engine, Eatigo was able to offer its users relevant and timely recommendations with precision, ensuring higher conversions. The platform’s orchestration and analytics capabilities enabled Eatigo to coordinate complex, multi-channel marketing campaigns at scale and track the performance of its campaigns.
Set up in 2013 with a mission to “connect empty tables with empty stomachs”, Eatigo has expanded rapidly, seating over six million diners, and accumulated over 6000 restaurants across Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.
By harnessing CleverTap’s AI/ML-powered capability suite: Clever.AI, Eatigo was able to hyper-personalise its engagement through more than 10 automations and nearly 100 journeys. As a result, Eatigo’s users were two times more likely to make reservations. Additionally, CleverTap’s Liquid tag and journey features enable Eatigo to create omnichannel experiences that capture diner’s attention and drive reservations.
Commenting on the collaboration, Eatigo regional marketing lead Surakan Kittiperakorn said, “Collaborating with CleverTap has granted us access to their comprehensive and dynamic suite of capabilities, enabling us to achieve our goals and grow our business in the Southeast Asia region. Utilizing CleverTap for local campaigns has helped us craft personalized marketing campaigns and messaging that resonates deeply with our users. The precision and efficiency of their AI-powered recommendations have significantly boosted our engagement metrics, allowing us to connect diners with the perfect dining experiences. We are excited about the future and look forward to continuing to innovate and grow with the support of CleverTap’s robust platform.”
CleverTap chief revenue officer Sidharth Pisharoti said, “In today’s highly competitive restaurant industry, customer engagement and personalized experiences are crucial for success. At CleverTap, we understand the unique challenges faced by businesses in this sector and are committed to providing innovative solutions that drive growth and customer satisfaction. Our AI-powered platform enables companies like Eatigo to harness the power of data to create tailored marketing strategies that resonate with their audience. We are thrilled to support Eatigo in their mission to enhance the dining experience and are excited to see the impact our collaboration has had on their reservation rates.”
Eatigo leveraged CleverTap’s AI-based recommendation engine to tackle a few obstacles. When the customer cancels their reservation, the engine comes up with five other options to increase conversion rates. If another user scrolls through the options but doesn’t make a reservation, the engine offers custom suggestions to convince them. Furthermore, CleverTap’s engine proactively reaches out to customers who made their last reservation a month ago, via a multi-channel approach to increase the chances of their return to the app.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
