MAM
EaseMyTrip onboards Jacqueline Fernandez as brand ambassador
Mumbai: EaseMyTrip.com, an online travel tech platform, has roped in actress Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip’s brand presence and attract new customers and Bollywood fans. The actress’s large number of fans and followers would enhance EaseMyTrip’s brand image.
Jacqueline Fernandez, known for her screen presence and love of travel, often explores new places for work and leisure. Her passion for travel aligns with EaseMyTrip, making her a fitting representative for the brand. The long-term partnership will promote travel deals and unique experiences through campaigns featuring her. This collaboration will help EaseMyTrip reach Jacqueline’s 70.5 million Instagram followers and other fans nationwide.
EaseMyTrip co-founder Rikant Pittie shared his thoughts on the partnership, stating, “We are excited to be associated with Jacqueline Fernandez. Her vibrant personality and passion for travelling, match perfectly with our brand ethos. With her on board, we aim to connect with a broader audience and encourage them to explore the world with confidence. This partnership is the beginning of an exciting chapter, and we are looking forward to a productive journey ahead.”
Sharing her excitement about the partnership with EaseMyTrip, Jacqueline Fernandez said, “Both personally and professionally, travelling has always been a huge part of my life. I’m delighted to be associated with EaseMyTrip, a brand that pledges to make travel easier, more accessible, and memorable for everyone. I am looking forward to working closely with EaseMyTrip.”
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns that will highlight the brand’s offerings, from budget-friendly travel packages to luxury experiences. This long-term partnership signifies EaseMyTrip’s commitment to creating significant connections with customers by providing seamless travel solutions that cater to a diverse audience.
EaseMyTrip continues to innovate and evolve to meet the needs of modern travellers, and with Jacqueline Fernandez on board, the company is set to take its mission to new heights.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
