MAM
EaseMyTrip onboards Jacqueline Fernandez as brand ambassador
Mumbai: EaseMyTrip.com, an online travel tech platform, has roped in actress Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip’s brand presence and attract new customers and Bollywood fans. The actress’s large number of fans and followers would enhance EaseMyTrip’s brand image.
Jacqueline Fernandez, known for her screen presence and love of travel, often explores new places for work and leisure. Her passion for travel aligns with EaseMyTrip, making her a fitting representative for the brand. The long-term partnership will promote travel deals and unique experiences through campaigns featuring her. This collaboration will help EaseMyTrip reach Jacqueline’s 70.5 million Instagram followers and other fans nationwide.
EaseMyTrip co-founder Rikant Pittie shared his thoughts on the partnership, stating, “We are excited to be associated with Jacqueline Fernandez. Her vibrant personality and passion for travelling, match perfectly with our brand ethos. With her on board, we aim to connect with a broader audience and encourage them to explore the world with confidence. This partnership is the beginning of an exciting chapter, and we are looking forward to a productive journey ahead.”
Sharing her excitement about the partnership with EaseMyTrip, Jacqueline Fernandez said, “Both personally and professionally, travelling has always been a huge part of my life. I’m delighted to be associated with EaseMyTrip, a brand that pledges to make travel easier, more accessible, and memorable for everyone. I am looking forward to working closely with EaseMyTrip.”
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns that will highlight the brand’s offerings, from budget-friendly travel packages to luxury experiences. This long-term partnership signifies EaseMyTrip’s commitment to creating significant connections with customers by providing seamless travel solutions that cater to a diverse audience.
EaseMyTrip continues to innovate and evolve to meet the needs of modern travellers, and with Jacqueline Fernandez on board, the company is set to take its mission to new heights.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
