MAM
EaseMyTrip extends it’s partnership with Yuva Kabaddi Series
Mumbai: EaseMyTrip.com, one of the online travel platforms, has partnered with India’s first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem, Yuva Kabaddi Series (YKS). This is a strategic move by EaseMyTrip, a key partner in its mission to become a one-stop platform for future kabaddi champions in India and promote the game across various parts of India.
As an associate sponsor for the ongoing Maharashtra leg, EaseMyTrip and YKS both have committed their association for yet another time to boost the common goal of promoting “Mission Kabaddi” in the country.
The competition has been providing a highly competitive environment for India’s budding kabaddi players, by preparing them for a bigger stage and the support from EaseMyTrip has helped to amplify the monetary benefits to the winners and stand-out performers thereby cultivating a more promising and brighter future for the nation’s youth.
“We are thrilled to continue our partnership with EaseMyTrip, a strong supporter of sports across various domains and a committed contributor to the goal of making India a sporting powerhouse. This collaboration marks another exciting chapter for the sport of Kabaddi, opening up new avenues of promise and talent. Our shared ambition is to redefine the trajectory of Indian kabaddi for the future,” said Yuva Kabaddi Series, CEO Vikas Gautam.
Launched in 2022, the Yuva Kabaddi Series gives the next-gen players (Under 23, Below 80 kgs) a chance to showcase their talent and groom them for the biggest stage in Kabaddi as well.
Sharing his thoughts on the partnership, EaseMyTrip co-founder Rikant Pittie said, “We proudly announce the extension of our esteemed partnership with the Yuva Kabaddi Series, a pioneering year-round sports tournament in India. This significant collaboration reaffirms our unwavering commitment to cultivating burgeoning sports talents and championing India’s trajectory as a dominant force in the sporting arena. Our dedication goes beyond a mere alliance; it epitomises a steadfast promise to cultivate a successful future for the nation’s youth through the transformative power of sports.”
Till now the series has successfully concluded eight editions, with a total of 890 thrilling matches played over 20 months, impacting 1821 players, engaging 103 coaches to mentor young talents along with 226 officials to ensure the highest level of fair play and quality in the game in the country in the grassroots level.easy-my
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
