MAM
EaseMyTrip extends it’s partnership with Yuva Kabaddi Series
Mumbai: EaseMyTrip.com, one of the online travel platforms, has partnered with India’s first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem, Yuva Kabaddi Series (YKS). This is a strategic move by EaseMyTrip, a key partner in its mission to become a one-stop platform for future kabaddi champions in India and promote the game across various parts of India.
As an associate sponsor for the ongoing Maharashtra leg, EaseMyTrip and YKS both have committed their association for yet another time to boost the common goal of promoting “Mission Kabaddi” in the country.
The competition has been providing a highly competitive environment for India’s budding kabaddi players, by preparing them for a bigger stage and the support from EaseMyTrip has helped to amplify the monetary benefits to the winners and stand-out performers thereby cultivating a more promising and brighter future for the nation’s youth.
“We are thrilled to continue our partnership with EaseMyTrip, a strong supporter of sports across various domains and a committed contributor to the goal of making India a sporting powerhouse. This collaboration marks another exciting chapter for the sport of Kabaddi, opening up new avenues of promise and talent. Our shared ambition is to redefine the trajectory of Indian kabaddi for the future,” said Yuva Kabaddi Series, CEO Vikas Gautam.
Launched in 2022, the Yuva Kabaddi Series gives the next-gen players (Under 23, Below 80 kgs) a chance to showcase their talent and groom them for the biggest stage in Kabaddi as well.
Sharing his thoughts on the partnership, EaseMyTrip co-founder Rikant Pittie said, “We proudly announce the extension of our esteemed partnership with the Yuva Kabaddi Series, a pioneering year-round sports tournament in India. This significant collaboration reaffirms our unwavering commitment to cultivating burgeoning sports talents and championing India’s trajectory as a dominant force in the sporting arena. Our dedication goes beyond a mere alliance; it epitomises a steadfast promise to cultivate a successful future for the nation’s youth through the transformative power of sports.”
Till now the series has successfully concluded eight editions, with a total of 890 thrilling matches played over 20 months, impacting 1821 players, engaging 103 coaches to mentor young talents along with 226 officials to ensure the highest level of fair play and quality in the game in the country in the grassroots level.easy-my
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
