Brands
Earthraga and Soha Ali Khan team up to revolutionize beauty industry
Mumbai: Earthraga, a direct-to-consumer brand specializing in natural and organic skincare products joined forces with the well-acclaimed actress and author, Soha Ali Khan for its product collaboration. Soha Ali Khan is getting featured in Earthraga’s upcoming promotional campaigns, showcasing their exceptional range of products crafted from plant-based, naturally pure ingredients, all free from harmful chemicals.
Soha Ali Khan’s alignment with Earthraga goes beyond the realms of a typical partnership; it’s a shared vision. She embodies Earthraga’s core values of delivering clean, safe, and cruelty-free skincare to discerning customers. Soha Ali Khan is a woman of substance, having made her mark in both the film industry and the literary world. Her drive to maintain a healthy lifestyle and her role as a dedicated mother highlights her attention to caring for her skin with gentle, natural cosmetics.
In collaboration, Earthraga and Soha Ali Khan are dedicated to promoting the myriad benefits of natural and organic skincare products. Their joint mission is to advocate for products that are not only budget-friendly and highly effective but also crafted with organic, skin-friendly ingredients. Both entities share a profound commitment to eco-conscious practices due to their deep environmental convictions. Their mutual goal is to offer products suitable for all skin types, catering comprehensively to the diverse requirements of their patrons.
The launch of Earthraga and Soha Ali Khan’s eagerly anticipated collaboration is about to happen. They will promote their goods and highlight their distinctive qualities through an upcoming campaign.
Sharing her excitement about this partnership, Soha Ali Khan stated, “Being an environment enthusiast and nature-loving individual I within no time connect with the vision and mission of Earthraga. The vision of providing natural and non-adulterated products to the Indian customer touched me a lot. Being a plastic-neutral brand pulls me more towards the brand.”
Apart from being one of India’s most cherished and renowned superstars, Soha has been a steadfast advocate for sustainable living. Her alignment with Earthraga’s vision adds significant momentum to Earthraga’s aim of creating a brand that is both reliable and highly esteemed. This brand is dedicated to the development of eco-friendly, natural, skin-friendly, and premium products designed to cater to individuals of all age groups in society.
Earthraga CEO Ganesh Kamath emphasised their shared vision, explaining, “Earthraga and Soha Ali Khan perfectly harmonize in their vision. Our venture began with a central mission to provide Indian consumers with skincare solutions that are genuinely pure, natural and eco-friendly. My travels abroad, where I encountered exceptional products, further solidified my belief that, as we step into the skincare realm, we must ensure that our consumers in India enjoy the same international standards, all while ensuring accessibility and affordability.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
