Brands
Dylect puts scammers in the rear-view with new dash cam
MUMBAI: Say cheese, scammers. Dylect is taking Indian roads under watchful eyes with its new Scam Ya Dash Cam campaign, starring Rannvijay Singh. The nationwide push highlights how dash cams can protect honest drivers from on-road cheats and chaotic driving scenarios.
Launched across social media, the campaign showcases everyday traffic mayhem where lack of evidence leaves drivers vulnerable. Dylect’s smart dash cams, equipped with full HD night vision, Sony Starvis 2 sensors, loop recording, G-sensor, and parking surveillance, promise to flip the power back to the road users.
Founder Anuj Bhatia said the campaign aligns with Dylect’s mission to bring tech-forward, practical solutions to drivers. “The truth will always be recorded,” he added, emphasising the role of dash cams in preventing scams and disputes.
Conceptualised by Art-E Mediatech, the campaign captures the tension and fear drivers feel when confronted by road scammers, positioning the dash cam as the unsung hero that empowers motorists with real-time evidence.
With India’s roads growing busier and unpredictability increasing, Dylect Dash Cams aim to provide reassurance, accountability and peace of mind for every driver.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
