MAM
DY Works elevates Rekha Pamani-Gulati to post of COO
MUMBAI: Rekha Pamani-Gulati has been promoted as Chief Operating Officer of brand strategy and design firm DY Works.
Gulati had joined the company as Director – New and International Business Development in January 2010.
DY Works President Alpana Parida said, “Rekha’s cross cultural experience and strong understanding of both the Indian and International markets will be invaluable in creating unique and meaningful brand propositions for our clients.”
Gulati said, “I am excited to take on this new challenge. In recent years, the company has built an impressive client portfolio and strong team. As COO, I look forward to building this further.”
Gulati has over eighteen years of branding and marketing experience across both agencies and clients. Prior to joining DY Works, she began her professional career at the Golden Tulip Hotel Chain, Ghana (West Africa). She also worked with The Concern India Foundation and DMA Branding. In 2001 she individually set up Yellow Resources – an independent branding and design team to take on non-competitive business from the successful DMA Brand.
In 2002, she was made Director of the Alia Group and was in the advisory capacity to all group companies following which she spent much time back at DMA Branding as CEO in conjunction with New Business initiatives.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
