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DViO Digital to drive Eros Group’s omnichannel strategies in MENA region
NEW DELHI: Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.
The mandate won by DViO Digital will focus on digital-first creative and content, performance marketing, social commerce, search marketing, and tech-driven solutions to drive business growth across all channels.
Eros Group has been aggressively pursuing the online business channels including their own e-commerce site as much as reinforcing the brand presence in the leading market places. They handle 14 Eros retail and brand stores along with distribution brands Hitachi, TCL, Midea and recently added Amazfit, Ariston to their portfolio.
DViO Digital founder-CEO Sowmya Iyer said, “DViO’s partnership with Eros is an exciting addition to our distinct mix of retail brands in our portfolio who have renewed their commitment to become a truly omnichannel player. This win underscores the high level of talent and expertise offered by our team and we look forward to our fruitful relationship with this reputed group.”
Eros Group executive vice chairperson Deepak Babani said, “We are delighted to partner with DViO Digital, and look forward to working closely with them to drive our online business at a very significant and crucial time for the brand. We have some aggressive growth plans in the coming year and believe we have a marketing partner strong in creative as well as technology who understands our business and purpose and helps us achieve them.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
