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DViO Digital bags ZebPay’s digital creative mandate
Mumbai: Creative-tech and digital-first marketing agency DViO Digital has been onboarded as the digital creative and social media marketing partner for ZebPay – a homegrown platform for bitcoin and other digital currencies.
As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms.
In addition, the agency will also be responsible for providing performance marketing assistance to analyse and create a plan of action for the brand and assist them with media management. Building an active online community and further increasing Zebpay’s reach and awareness in the evolving digital currency market will be the key focus of this program, according to the agency.
“With the recent developments, we see huge growth potential in the cryptocurrency segment. And we are thrilled to partner with Zebpay to lead this change. Zebpay is not only India’s most trusted cryptocurrency exchange; they have also been one of the pioneers who have led the path for digitally savvy Indians to learn and invest in digital currencies safely. We are confident of achieving greater milestones together,” said DViO Digital founder and CEO Sowmya Iyer.
Further commenting on the development, Zebpay COO Raj Karkara said, “The burgeoning demand for crypto in India has been spurred by the recent union budget announcement regarding taxation of the category. As one of the leaders of this category, we are excited to bring DViO Digital onboard as our digital creative partner to support this expansion and enhance our digital footprint. They come with a proven track record of driving customer acquisition through innovation in digital strategy. The team’s digital-first creative approach and understanding of our consumer segment are what sets them apart.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
