Account
DViO Digital awarded McDonald’s India – north and east digital mandate
NEW DELHI: DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and east India. The account was won following a multi-agency pitch from New Delhi. The Pune-headquartered company is known for their tech-enabled Marcom services.
DViO Digital will be working hand in hand with the McDonald’s India – north and east marketing team directly towards building brand equity and enhancing value in the digital world.
DViO Digital founder and CEO Sowmya Iyer said, “McDonald’s has built a strong reputation for their food and customer experience over the years with its quality restaurant experience. At DViO, we are excited to wear our creative hats to highlight that. We are looking forward to building a strong relationship with them and tap into new customer bases.”
Connaught Plaza Restaurants Pvt Ltd, head Robert Hunghanfoo said, “Digital is a very dynamic space and for a brand like ours we needed a partner who could create fun, exciting, unforgettable brand campaigns and content to connect and engage with our customers. DViO’s strategy resonated well with our business goals. We look forward to working with them in our journey of building our brand visibility in this competitive digital space.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
