MAM
Durr Group onboards Pulp Strategy as its Digital Agency
Mumbai: Durr India, a subsidiary of the Durr Group, a global mechanical and plant engineering firm with expertise in the fields of automation and digitization has assigned its digital mandate to Pulp Strategy.
As a part of the mandate, Pulp Strategy will handle B2B marketing for the brand’s owned digital platforms, including content marketing, content creation, and SEO. It will also be responsible for planning new digital initiatives for the brand.
Durr India divisional manager Kabilan Veeraiyan said, “Pulp Strategy has shown a deep understanding of our digital consumer journey. They have demonstrated a data-driven approach and are aligned to our goals, and showed the experience and understanding for our need for data privacy, PII guidelines, etc., in addition to the required technical expertise. We look forward to working with them to increase our customer engagement, brand preference, and acquisition.”
The account was won following a multi-agency pitch. The association was kickstarted with content marketing for the cross Industry and a diverse portfolio for B2B audiences of Dürr India.
Pulp Strategy MD Ambika Sharma said, “Marketing to businesses is very different than marketing to individual consumers. That’s why B2B marketing is an entirely different marketing methodology, we take pride in the experience and expertise we have in not just B2B marketing but a keen understanding of technical content in the B2B context. We look forward to working with them towards an improved digital marketing practice and strengthening the brand’s digital presence.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
