MAM
Durr Group onboards Pulp Strategy as its Digital Agency
Mumbai: Durr India, a subsidiary of the Durr Group, a global mechanical and plant engineering firm with expertise in the fields of automation and digitization has assigned its digital mandate to Pulp Strategy.
As a part of the mandate, Pulp Strategy will handle B2B marketing for the brand’s owned digital platforms, including content marketing, content creation, and SEO. It will also be responsible for planning new digital initiatives for the brand.
Durr India divisional manager Kabilan Veeraiyan said, “Pulp Strategy has shown a deep understanding of our digital consumer journey. They have demonstrated a data-driven approach and are aligned to our goals, and showed the experience and understanding for our need for data privacy, PII guidelines, etc., in addition to the required technical expertise. We look forward to working with them to increase our customer engagement, brand preference, and acquisition.”
The account was won following a multi-agency pitch. The association was kickstarted with content marketing for the cross Industry and a diverse portfolio for B2B audiences of Dürr India.
Pulp Strategy MD Ambika Sharma said, “Marketing to businesses is very different than marketing to individual consumers. That’s why B2B marketing is an entirely different marketing methodology, we take pride in the experience and expertise we have in not just B2B marketing but a keen understanding of technical content in the B2B context. We look forward to working with them towards an improved digital marketing practice and strengthening the brand’s digital presence.”
Brands
Buffett bets on The New York Times, cuts Amazon stake
Berkshire invests $352 million in NYT, trims tech, and backs insurance, energy and consumer stocks.
OMAHA: Warren Buffett is famously a creature of habit, but his latest portfolio shake-up suggests even the world’s most patient investor knows when to change the channel. In a move that has sent the media world into a frenzy, Berkshire Hathaway has officially checked into The New York Times while largely checking out of Amazon.
Buffett’s firm snapped up roughly 5.1 million shares in The New York Times Company, a stake valued at a cool $352 million. The Buffett effect was immediate: shares in the publishing giant jumped more than 10 per cent as investors scrambled to follow the leader.
While Buffett offloaded his traditional local newspapers back in 2020, this isn’t a nostalgic trip to the printing press. The New York Times is now a digital powerhouse, fueled by a buffet of subscriptions covering everything from breaking news to Wordle and recipes. It seems the sage of Omaha still has an appetite for businesses with pricing power and a loyal following.
Berkshire slashed its holdings in Amazon by nearly 75 per cent during the final quarter of the year. Once a rare foray into the world of big tech for Buffett, the firm now holds a relatively modest 2.3 million shares. The pruning did not stop there, as other household names also saw a haircut. Apple was reduced to a 1.5 per cent position, while Bank of America was trimmed to 7.1 per cent, signalling a broader pullback from some of its large financial and technology bets.
So, where is the money going? It appears Buffett is heading back to basics, favoring sectors that can weather a storm. Berkshire boosted its positions in Chubb, doubling down on the steady world of insurance; Chevron, fueling up on energy; and Domino’s Pizza, a classic consumer bet that delivers even when the economy doesn’t.
By pivoting toward resilient industries and subscription-heavy media, Berkshire is returning to its roots: finding companies that people simply cannot live without, whether they are hungry for a slice of pepperoni or the morning headlines.
