Brands
Durex debuts flavoured condoms with Kohinoor
MUMBAI: Durex, the world’s top sexual wellbeing brand, has announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor.
Continuing with the assurance of Durex quality and the legacy of Kohinoor, Durex Kohinoor is available in a variety of exotic flavours like “Meetha Pan”, “Kaala Khatta”, “Silky Chocolate” and “Juicy Strawberry.”
Meetha paan and kaala khatta have been added to bring the local Indian flavours to consumers and also add fun and adventure to the lives of our consumers while strawberry and chocolate have been legendary and all-time favourites of the masses. The new pack will be priced at Rs 90 for a pack of 10 condoms, available online as well as at physical stores across India.
Considering that flavoured condoms contribute to nearly 80 per cent of the category, bringing this segment under the fold of Durex marks another key milestone for the brand. With the right product, price and positioning in place, Durex Kohinoor new flavours are targeted to catch the eye of consumers who are seeking to add a degree of pleasure and excitement to their sex life by helping them explore the world of role play and bringing their fantasies alive through the variety that the brand can offer now.
Excited to introduce the new range of flavoured condoms, RB Health South Asia marketing director Pankaj Duhan mentions that this range enables consumers to have enriching sexual experiences with their existing partner. “With Durex Kohinoor we aim to expand our audience base and reach out to all consumers who are seeking to add a degree of fun and adventure in their sex life,” he said.
Durex Kohinoor aims to bridge the gap and break the transparent wall that prohibits people from talking about their problems during physical intimacy and their expectations from their partners.
Brands
Saugata Mukherjee exits SonyLIV after three-year run
Streaming veteran signs off after shaping originals at SonyLIV
MUMBAI: According to media reports, Saugata Mukherjee has moved on from his role as EVP and head of content at SonyLIV, drawing the curtain on a three-year stint at the streaming platform where he helped sharpen its originals slate and creative ambition.
Mukherjee, who took charge in September 2022, oversaw content strategy, commissioning and development at a time when India’s OTT space was locked in fierce competition. His brief was clear: build distinctive stories, back bold talent and keep SonyLIV in the conversation.
This was not his first innings with the platform. He previously served as svp and head of original content at SonyLIV between 2020 and 2021, steering premium commissions and working closely with film and television talent in Mumbai and beyond.
Between his two SonyLIV chapters, he had a short but notable stint as head of content, india for HBO Max at Warner Bros. Discovery, as the global streamer explored its India strategy.
Before that, he played a pivotal role at Disney+ Hotstar, then simply Hotstar, where as SVP and editor of hotstar specials he led the creative and development mandate for original digital content.
His journey through Indian media also includes senior leadership roles at Star TV Network, where he served as senior vice president and editor, content studio, and earlier as vice president, content, commissioning and incubating new shows for the network.
Earlier in publishing, he was publisher and editor in chief at Pan Macmillan, and managing editor and rights director at HarperCollins Publishers. He also held roles as senior consultant at niit ltd, acquisitions editor at Rupa Publications India pvt. ltd., and copy editor at HarperCollins Publishers.
From copy editor to content chief, Mukherjee’s career spans books, broadcast and streaming. His next chapter is yet to be announced.
