Brands
Durex debuts flavoured condoms with Kohinoor
MUMBAI: Durex, the world’s top sexual wellbeing brand, has announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor.
Continuing with the assurance of Durex quality and the legacy of Kohinoor, Durex Kohinoor is available in a variety of exotic flavours like “Meetha Pan”, “Kaala Khatta”, “Silky Chocolate” and “Juicy Strawberry.”
Meetha paan and kaala khatta have been added to bring the local Indian flavours to consumers and also add fun and adventure to the lives of our consumers while strawberry and chocolate have been legendary and all-time favourites of the masses. The new pack will be priced at Rs 90 for a pack of 10 condoms, available online as well as at physical stores across India.
Considering that flavoured condoms contribute to nearly 80 per cent of the category, bringing this segment under the fold of Durex marks another key milestone for the brand. With the right product, price and positioning in place, Durex Kohinoor new flavours are targeted to catch the eye of consumers who are seeking to add a degree of pleasure and excitement to their sex life by helping them explore the world of role play and bringing their fantasies alive through the variety that the brand can offer now.
Excited to introduce the new range of flavoured condoms, RB Health South Asia marketing director Pankaj Duhan mentions that this range enables consumers to have enriching sexual experiences with their existing partner. “With Durex Kohinoor we aim to expand our audience base and reach out to all consumers who are seeking to add a degree of fun and adventure in their sex life,” he said.
Durex Kohinoor aims to bridge the gap and break the transparent wall that prohibits people from talking about their problems during physical intimacy and their expectations from their partners.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
