Account
Dun & Bradstreet India hands digital mandate to White Rivers Media
MUMBAI: White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.
The agency will be responsible for managing performance marketing, online reputation management, digital listening, search engine optimisation, and other media duties of the brand.
Dun & Bradstreet grows the most valuable relationships in business, by uncovering truth and meaning from data. DNB connects customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90 per cent of the Fortune 500 and companies of every size around the world, rely on their data, insights and analytics.
Dun & Bradstreet leader of marketing and communications Nayna Banerjee says, “We are in the business of building relationships for our customers. We are happy to partner with White Rivers Media in our journey to publish our content and insights across the digital platforms, that is transforming the way businesses communicate with all its stakeholders. We have seen a similar passion in the team of White Rivers Media and are looking forward to working with them.”
White Rivers Media CEO and co-founder Shrenik Gandhi adds, “We look forward to creating digital marketing stories with D&B, one of the global market leaders in this space. With the combination of impactful content marketing and tactful targeting, White Rivers Media aspires to the further uplift the brand’s presence in the digital universe.”
White Rivers Media will play a pivotal role in Dun & Bradstreet’s plan to evolve as a digital-focused brand. With its exclusive team of experts, the agency will help the brand to further strengthen the brand identity and achieve optimum digital presence.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
