Brands
Dulcoflex has a gut feeling about change
MUMBAI: Looks like it’s time for some toilet talk with a twist! Dulcoflex, India’s trusted digestive wellness brand, has launched its cheeky yet impactful campaign, ‘kNOw Constipation’, to get Indians talking about something we all do, but rarely discuss.
Constipation affects one in every five Indians, yet the topic remains hushed behind closed doors. Dulcoflex wants to change that with a dose of humour and heart, turning an everyday discomfort into an open, stigma-free conversation.
What makes this campaign stand out is its refreshing tone. Instead of awkward metaphors or exaggerated ads, ‘kNOw Constipation’ brings together popular comedians like Aanchal Aggarwal, Srishti Dixit, Soumya Venugopal, Gurleen Pannu, Jamie Lever, and Shreya Roy, using relatable stand-up sets to break the silence without mocking those who suffer.
Opella CHC India head of brand & innovation Nupur Gurbaxani explained, “Campaigns around constipation often centre on men and trivialise the issue. With ‘kNOw Constipation’, we want women to lead the conversation, understand the problem, and address it right. Only when we know constipation, can we truly say no to it.”
The campaign goes beyond laughs and likes. It will roll out across digital, radio, and grassroots initiatives, bringing awareness to both urban and rural communities.
With 276 million Indians struggling daily and many relying solely on home remedies, Dulcoflex’s initiative brings a fresh, fearless voice to a subject long flushed out of public dialogue. Because, as Dulcoflex cheekily reminds us, it’s time to let it out.
Brands
Godrej wins aviation security upgrade contract at Cochin airport
The project marks CIAL’s first large-scale vehicular access upgrade
COCHIN: Godrej Enterprises Group has won a landmark contract from Cochin International Airport Limited to modernise vehicular access and perimeter security at the airport.
Under the mandate, Godrej’s security solutions business will deploy next-generation access gates and an integrated vehicle screening system across the entry and exit points of Terminal 1 and Terminal 2. The installation includes under vehicle scanning systems integrated with automatic number plate recognition and high-performance tyre killers.
The project marks CIAL’s first large-scale rollout of a vehicular access control system, aimed at strengthening deterrence, access management and regulatory compliance. Every vehicle entering designated airport zones will undergo automated undercarriage scanning, enabling real-time threat detection and tighter perimeter control.
The deployment is aligned with guidelines issued by the Bureau of Civil Aviation Security, as airports across India step up investments in regulation-ready security infrastructure.
Godrej Enterprises Group business head, security solutions Pushkar Gokhale, said aviation remains a key growth engine for the company, with rising demand for smart vehicle screening, automated access management and high-performance deterrent systems.
The Cochin project adds to Godrej’s growing presence in the aviation security segment, following recent mandates at Chhatrapati Shivaji Maharaj International Airport, Kannur International Airport, Thiruvananthapuram International Airport, Sardar Vallabhbhai Patel International Airport, Chaudhary Charan Singh International Airport, Alluri Sitarama Raju International Airport and Rajiv Gandhi International Airport.
Once operational, the system is expected to enhance security, streamline vehicle processing and strengthen adherence to aviation security norms.
