MAM
DTV introduces D’Artist Plus, transforming collaborations between celebrities and brands
Mumbai: D’Artist Talent Ventures (DTV) presented D’artist Plus, a pioneering service revolutionising celebrity-brand associations tailored for start-up brands, through a groundbreaking structured deals approach.
With over 15 years of experience in celebrity-brand collaborations across diverse sectors and geographies, DTV boasts a network with an extensive portfolio of top Indian and international celebrities. Evolving with the times, DTV also actively engages with curated digital-first celebrities to extract substantial and meaningful benefits for brands.
Leveraging profound expertise and robust business relationships, DTV aims to empower the start-up universe through a scientifically refined strategy, termed “Enhanced Endorsements.” This strategic initiative transcends conventional practices, promising unparalleled economic advantages for both celebrities and brands, fueled by overall brand growth.
“In introducing D’Artist Plus, we aim to foster enduring, value-driven relationships between influential personalities and dynamic consumer brands. Our goal is not merely endorsements but forging deeper partnerships,” expressed Darshana Bhalla, CEO and founder of DTV.
Incorporating the principles of Structured Deals,’ D’Artist Plus will harness the demographic and influential power of celebrities and personalities with high consumer affinity and credibility to contribute impactful and dynamic solutions to consumer brands. Thus, leveraging a celebrity’s efforts and involvement to create transformative value for start-ups, while creating substantial upside for their efforts.
“D’Artist Plus addresses specific marketing challenges faced by start-ups, offering opportunities to surpass measurable expenditures and access high-impact marketing propositions. By integrating high-profile celebrities from entertainment, sports, and digital realms, we envision symbiotic associations fostering mutual benefit and growth..,” Darshana added.
Additionally, D’Artist Plus introduces a comprehensive marketing advisory services program, ensuring the optimization and maximization of potential in unique brand-celebrity associations across different growth stages and various domains.
“This service is administered by a highly adept and scholarly team operating in the backend, distinguished by their profound expertise and advanced capabilities” Darshana concludes
Our prior successes with promising start-ups, coupled with collaborations underscore our ability to deliver substantially enhanced value in this mutually beneficial partnership. The formal launch of D’Artist Plus, marks a significant milestone, bringing together the start-up brands at various developmental stages and also aligning with Atmanirbhar principles.
This initiative not only benefits from the homegrown and global celebrity’s influence on Indian businesses, but also contributes to the growth and promotion of indigenous brands, skills, and initiatives, resonating strongly with companies valuing self-reliance and talent keen to support Indian Brands.
Being a celebrity sourcing agency, our all-encompassing, solution-oriented, non-conflicting, service proposition distinguishes us as an agency dedicated to curating tailored solutions, aligning seamlessly with the distinctive needs of the brands we serve, hence elevating their marketing strategy in entirety.
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
