MAM
DTV introduces D’Artist Plus, transforming collaborations between celebrities and brands
Mumbai: D’Artist Talent Ventures (DTV) presented D’artist Plus, a pioneering service revolutionising celebrity-brand associations tailored for start-up brands, through a groundbreaking structured deals approach.
With over 15 years of experience in celebrity-brand collaborations across diverse sectors and geographies, DTV boasts a network with an extensive portfolio of top Indian and international celebrities. Evolving with the times, DTV also actively engages with curated digital-first celebrities to extract substantial and meaningful benefits for brands.
Leveraging profound expertise and robust business relationships, DTV aims to empower the start-up universe through a scientifically refined strategy, termed “Enhanced Endorsements.” This strategic initiative transcends conventional practices, promising unparalleled economic advantages for both celebrities and brands, fueled by overall brand growth.
“In introducing D’Artist Plus, we aim to foster enduring, value-driven relationships between influential personalities and dynamic consumer brands. Our goal is not merely endorsements but forging deeper partnerships,” expressed Darshana Bhalla, CEO and founder of DTV.
Incorporating the principles of Structured Deals,’ D’Artist Plus will harness the demographic and influential power of celebrities and personalities with high consumer affinity and credibility to contribute impactful and dynamic solutions to consumer brands. Thus, leveraging a celebrity’s efforts and involvement to create transformative value for start-ups, while creating substantial upside for their efforts.
“D’Artist Plus addresses specific marketing challenges faced by start-ups, offering opportunities to surpass measurable expenditures and access high-impact marketing propositions. By integrating high-profile celebrities from entertainment, sports, and digital realms, we envision symbiotic associations fostering mutual benefit and growth..,” Darshana added.
Additionally, D’Artist Plus introduces a comprehensive marketing advisory services program, ensuring the optimization and maximization of potential in unique brand-celebrity associations across different growth stages and various domains.
“This service is administered by a highly adept and scholarly team operating in the backend, distinguished by their profound expertise and advanced capabilities” Darshana concludes
Our prior successes with promising start-ups, coupled with collaborations underscore our ability to deliver substantially enhanced value in this mutually beneficial partnership. The formal launch of D’Artist Plus, marks a significant milestone, bringing together the start-up brands at various developmental stages and also aligning with Atmanirbhar principles.
This initiative not only benefits from the homegrown and global celebrity’s influence on Indian businesses, but also contributes to the growth and promotion of indigenous brands, skills, and initiatives, resonating strongly with companies valuing self-reliance and talent keen to support Indian Brands.
Being a celebrity sourcing agency, our all-encompassing, solution-oriented, non-conflicting, service proposition distinguishes us as an agency dedicated to curating tailored solutions, aligning seamlessly with the distinctive needs of the brands we serve, hence elevating their marketing strategy in entirety.
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
