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Dtdc empowers staff with health & wellness programs and festive rewards
Mumbai: Dtdc Express Ltd. celebrates this Diwali season by launching a series of impactful initiatives to support its operational staff and delivery associates. The program focuses on three pillars: Financial security, health & wellness, and rewards & engagement, elevating the festive spirit with enhanced benefits and meaningful recognition for employees.
A key highlight is the 400 per cent increase in group accident insurance coverage, reflecting Dtdc’s commitment to safeguarding its workforce amid the busy festive period when risks increase. This measure strengthens the financial safety net for employees and their families, ensuring peace of mind.
Prioritising employee well-being, Dtdc has rolled out a health and eye checkup program for more than 11,500 staff members. Branches and hubs across India are hosting health and eye checkup camps, providing vital health services that encourage employees to proactively monitor their well-being.
In gratitude for their dedication, Dtdc introduces a series of reward initiatives, including an annual bonus and a performance-based delivery incentive program. These rewards motivate staff to consistently exceed service expectations. Additionally, an attendance bonus acknowledges associates showing unwavering commitment throughout Diwali. Dtdc also launched a biker referral scheme, enabling employees to refer new delivery associates and support the company’s growth during this peak season.
“At Dtdc, our people are our greatest asset,” remarked Dtdc Express Ltd, founder and chairman & managing director, Subhasish Chakraborty. “Having built this organisation from humble beginnings, we understand the importance of supporting those who form the backbone of our success. This Diwali, we are reinforcing our commitment to making sure every employee feels secure, recognised, and appreciated. Whether through financial security measures, health and wellness initiatives, or reward systems that acknowledge their hard work, we are dedicated to creating a workplace where our employees and their families feel seen, heard, and valued.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
