MAM
DT Cinemas launches ‘Bollywood before time’ promos
NEW DELHI: In an innovative way of creating buzz around its multiplex, the Gurgaon-based DT Cinemas has launched a new promotional campaign for both Hollywood and Bollywood movies to establish itself in the flourishing film exhibition business.
DT Cinemas, a venture of DLF City Centre launched in Gurgaon in March this year, has introduced the `Hollywood Before Time’ and `Bollywood Before Time’ promotions. This is a concept wherein big flicks are shown to selective
audience a few days before the release of the movie in the country.
DT Cinemas’ chief executive officer, Kajal Aijaz, says: “Such sneak previews help in creating a positive buzz about the movie. This concept has proved to be very successful abroad. Also, such previews are a win-win situation for the distributor, producer and exhibitor.”
The audience mostly comprises winners of SMS contests. The interactive contests also enable the multiplex in increasing the association with the target audience.
The multiplex has conducted previews of recent English movies Johnny English and X Men-2 and Hindi movies Bhoot and Supari a day before their nationwide release. “Bhoot was again an invitation affair through an arrangement with the film’s director Ram Gopal Varma,” added Aijaz.
Defending the argument that a Thursday night preview wouldn’t be a preview in the true sense, as the general public gets to see the movie within few hours, Aijaz says: “It’s extremely difficult to get a print earlier, even if it’s a day earlier. Under the `Hollywood Before Time’ and `Bollywood
Before Time’ promotions, we try and show movies one to four days before the film is actually released in theatres in the country.”
The multiplex, which is being positioned as `getting more out of movies’, has imported the state-of-the-art projection systems from the US-based company Christie. DT Cinemas intends to acquire five more existing cinema halls in the near future.
The average cost of acquisition is expected to be in the range of Rs 150-300 million as the multiplex is evaluating Delhi
Development Authority tenders for its expansion plans.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
