MAM
DSP Mutual Fund launches #BreakTheBias
MUMBAI: DSP Mutual Fund has announced the launched of a new stand-up comedy series, #BreakTheBias. This campaign aims to provoke viewers to recognise many deep-rooted beliefs & biases one may suffer from while making decisions of any kind- be it shopping choices, complex relationship issues or investment decisions.
Behavioural biases lead us to think emotionally, making it difficult to remain objective without even realising it. Responsible investing, on the other hand, requires one to be less emotional, more rational. With this new comedy series, DSP Mutual Fund aims to make investors aware of these biases and encourages them to break away from them and invest responsibly, by talking to professional financial consultants.
DSP Mutual Fund chose to collaborate with these popular comics with the belief that this association will help viewers learn in the best way possible – over a laugh or two, instead of technical jargons or lectures.
The series consists of 10 videos from master comedians Karunesh Talwar and Jaspreet Singh, with each video capturing different behavioural biases. The first video released on 14 April, followed by a new video every three to four days. For the series release/distribution, DSP Mutual Fund tied up with a leading digital entertainment and content company, The Viral Fever (TVF)- all the videos will release on their Timeliners’ channel (TTL) on YouTube.
DSP Investment Managers president Kalpen Parekh said, “Good investing is unemotional, whereas we are emotional creatures. When emotions meet investing, it causes thinking errors and biases which come in the way of sensible investing decisions. We are all affected by these biases – you as consumers and we as money managers. Being aware of these biases is the first step in breaking away from them and becoming better investors.”
“While investing is simple, investing messages tend to be complex with jargons and technical terms. I am happy to launch #BreakTheBias series. These are short videos full of daily life stories, laced with insights that open our minds to our biases, yet delivered with humour and simplicity. Have fun, smile and laugh as you watch this series and invest without biases,” he added.
DSP Investment Managers head consumer marketing Abhik Sanyal said, “No matter how smart, we all tend to be driven by emotions, which lead us to take absurd decisions- be it shopping choices, complex relationship issues or investment decisions. We all look at the world only through our own lenses and put our observations through many filters manufactured by our own experiences. Karunesh and Jaspreet are stellar comedians and their ability to make insightful observations about how we live our lives and make strange life and money decisions will add life to DSP’s continuous efforts to educate investors. I also hope that this dose of stand-up comedy gives our viewers something interesting to watch and hopefully make them smile a bit, during these tough times. So stay home, watch this series and take a pledge to #BreakTheBias!”
Earlier, DSP Mutual Fund had also associated with TVF on the web-series Cubicles, aimed at making mutual funds and investment concepts easy to understand, while presenting them in an entertaining and contemporary style. The web series was a fresh take on the life of millennials ready to take a dive into the corporate world and showed experiences of their many firsts during this journey.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
