Brands
DSP bets big with new MSCI India ETF launch
MUMBAI: DSP Mutual Fund is taking a passive stance, actively. The fund house has unveiled the DSP MSCI India ETF, an open-ended exchange-traded fund that mirrors the performance of the globally tracked MSCI India Index, giving investors a simple and efficient route into India’s large and mid-cap universe.
The MSCI India Index, part of MSCI’s Global Investable Market Indexes, captures the shifting gears of India’s economy, from the factory floors of the 1990s to today’s tech-fuelled and service-driven growth. Spanning multiple sectors, it reflects the depth and resilience of Indian markets and has delivered around 14 per cent CAGR over 27 years.
The new fund offer (NFO) opens from November 10 to 17, 2025, and provides investors, including NRIs and offshore participants, a tax-efficient way to ride India’s long-term growth story through a locally domiciled structure.
“The MSCI India Index has long been a favourite benchmark for global investors. With this ETF, we aim to make that opportunity easily accessible to both Indian and international investors,” said DSP Mutual Fund head – passive investments & products Anil Ghelani.
DSP Mutual Fund business head – passive Investments Gurjeet Kalra added, “The Index balances India’s financials, tech, energy, and consumer sectors, delivering consistent performance with stable drawdowns. This ETF lets investors capture that potential with local tax advantages.”
With foreign institutional flows showing signs of recovery and global sentiment turning upbeat on India, DSP’s latest offering arrives at a moment when diversification and discipline might just be the smartest plays in the market.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
