Brands
Drools ropes in Ananya Panday as brand ambassador
Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India.
Ananya is a proud dog-mum and is very mindful of their nutrition. Her consideration for pets and thoughtfulness of what goes into their diets makes her the perfect fit for Drools’ brand ambassador, said the brand in a statement. “With ample nutrition and appropriate nutrients in its vast portfolio of pet food and supplements, Drools aims to reach out to more pet parents and enhance the quality of life of their fur babies,” it added.
“Drools has always taken pride in promoting healthier living and food habits for pets with its extensive range of products that support skin and coat health, strengthen the immune and digestive system and overall well-being,” said Drools’ national sales director Shashank Sinha. “We are thrilled to be associating with Ananya Panday. As a celebrity youth icon, we think she’s perfect for promoting our vision and garnering the attention of new-gen pet lovers.”
“I understand the part a dietary regime plays in pets’ life and this is one of the reasons I am proud to collaborate with Drools and represent the label across India to create awareness about pet nutrition,” stated Ananya Panday on her association with Drools.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
