AD Agencies
Drone show transforms Patna’s night sky
Mumbai: Patna’s night sky was transformed into a spectacular display of lights and storytelling with a grand drone show along Marine Drive. Organized by Ventures Advertising and technology partner Botlab Dynamics, the event titled “Bihar ke 10 Saal Bemisal” highlighted the remarkable progress and achievements in Bihar over the past decade, captivating thousands of residents each evening.
Running from 23 May to 26 May, the drone show featured 1000 small nano-category drones designed and manufactured by BotLab Dynamics Pvt. Ltd. These drones, weighing approximately 250 grams each, created stunning visuals at an altitude of 200 feet and a width of about 300 meters. Each evening at 6:30 PM, the sky was animated with diverse artworks, narrating the developmental milestones and the rich history of Bihar.
The event saw the presence of prominent dignitaries including minister Shri Nitin Naveen, Digha MLA Shri Sanjeev Chaurasia, and Mayor of Patna Smt. Sita Sahu on May 24th, adding to the event’s significance. The drone show attracted significant public interest, drawing an average of 50,000 spectators each night. On the final day, the event saw a peak audience of nearly 80,000 people. The event’s hashtag #BiharDroneShow trended on social media, with over 2 million impressions and 500,000 engagements, demonstrating its widespread impact.
Ventures Advertising, CMD Chetan Shah remarked on the event’s success: “We are proud to bring this unique experience to Patna. The drone show is more than a technological display; it is a vibrant portrayal of Bihar’s journey of growth, aiming to inspire and engage people from all walks of life.”
Ventures Advertising CEO Vitesh Shah highlighted the technical and logistical efforts involved, “Creating such a spectacular display involved overcoming significant challenges. From transporting equipment over challenging terrain to synchronizing the drones for intricate patterns, our team’s dedication made this event possible. The joy and awe on the faces of Patna’s residents as they watched the drones was incredibly rewarding.”
The execution of the drone show required meticulous planning and coordination. The setup on Marine Drive involved transporting equipment over difficult terrain using tractors and boats. The drones were synchronized to create intricate patterns and visuals, showcasing the technical prowess of Botlab Dynamics and the strategic planning by Ventures Advertising.
Local businesses reported a surge in activity due to the influx of visitors for the drone show. Hotels and restaurants in the vicinity experienced a 30 per cent increase in bookings and patronage. The event also provided a platform for local artisans to showcase their crafts, boosting the local economy. This drone show has set a new standard for how technological advancements can be used to engage the public and share development stories. The event celebrated the progress made under the leadership of Prime Minister Narendra Modi and showcased Bihar’s innovative spirit and community strength.
AD Agencies
Advertising Rocks Season 4 returns to Goafest 2026 with musical flair
Industry talent takes centre stage as music meets creativity at Goafest
MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.
Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.
Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.
Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”
Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”
Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.
