Ad Campaigns
DreamSetGo hits the right note with ‘Sound of Sports’ for World Music Day
MUMBAI : DreamSetGo has dropped a rousing new digital campaign for World Music Day 2025 titled “Sound of Sports Experiences”. The 80-second music video turns the adrenaline of elite sporting moments into a rhythmic celebration — quite literally.
Built entirely from the sounds of sport — think leather meeting willow, tennis grunts, the shriek of Formula 1 tyres, and crowd roars — the campaign blends sonic artistry with slick visuals to spotlight the emotion behind DreamSetGo’s luxury offerings across cricket, motorsport, tennis and football.
“As someone deeply passionate about both music and sport, I’ve always found both to be that one uniting factor, the things that bring us together and make us emote together. With ‘Sound of Sports Experiences’, we’ve brought that emotion to life—an anthem for sports fans and music lovers alike. I’m thrilled with the creative output of the music video. It’s a beautiful celebration of music and a grand homage to sport,” said DreamSetG co- founder & CEO, Monish Shah
The film, now live across the brand’s social platforms, is a sensory pitch for how sports, like music, speaks straight to the soul. With “Sound of Sports”, DreamSetGo hits a high note in storytelling that’s as immersive as its on-ground experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
