Brands
Dreame to launch the all in one DreameBot L10s Ultra in India
Mumbai: More than 21 million households trust Dreame across over 120 countries and regions, including North America, Europe, Australia, Southeast Asia, Northern Asia, the Middle East, and many more. With a network of over 4,000 physical stores, 7.5 million brand members, Dreame demonstrates a strong foothold in the global market. The brand has also applied for up to 4256 patents worldwide, with 2206 already authorised, and showcasing its commitment to innovation. This robust presence and dedication to advancing technology position Dreame as one of the leaders in the industry.
Dreame, popular in India for its features and performance, is expanding its product range in the country with the third launch, the L10s Ultra robotic vacuum cleaner and mop, setting a new standard in cleaning with its advanced automation and enhanced efficiency.
The Dreame L10s Ultra offers a superior cleaning experience with ultra-intelligent and precision mapping. Featuring a sensor navigation system, it creates a detailed house map, navigating around obstacles to clean every corner with unmatched accuracy. Delighting customers further, the brand offers a 1 year warranty for high-quality after-sales and door-to-door services for all its products.
This advanced device incorporates robotic cleaning with auto-emptying and automatic mop cleaning, ensuring your floors remain clean without manual intervention.
Fully-automatic robot vacuum and Mop
· Intelligent algorithm + 3D navigation: Navigate your home with precision and intelligence. The Dreame L10s Ultra utilises an advanced AI action system with an RGB camera and 3D structured light to learn your home layout, tailor cleaning strategies, and avoid obstacles. Get fast mapping and efficient cleaning every time.
· powerful performance: Conquer dust, dirt, and debris with ease. The Dreame L10s Ultra boasts a powerful 5300Pa suction, tackling carpets, hard floors, and even pet hair effortlessly.
· Auto empty and Mop self-cleaning: L10s Ultra is a perfect combination of popular robotic cleaning technologies, such as a hands-free emptying system and automatic mop cleaning — working together to deliver an impressive, effortless cleaning experience. Additionally, automatic dust collection, mop-cleaning, mop-drying, water-refilling, solution-adding, fast mapping, and path-planning come together to make fully automated home cleaning a reality. The Mop lifting function can keep the mops clean and prevent floor streaks. The Dreame L10s Ultra automatically lifts its mops when returning to the base station and while traversing carpets. The Dreame L10s Ultra automatically empties its dustbin and cleans its mops, ensuring continuous cleaning without lifting a finger.
Quiet operation with long battery
· Quiet operation: Enjoy peaceful cleanliness with noise levels as low as 59 dB.
· Long lasting battery: Clean for longer with a 5,200mAh battery, covering up to 2700 sq. ft. on a single charge.
Integrates with Alexa and Google Assistant
With the mobile app (available for Android and iPhone), and integration with Alexa and Google Assistant, initiating a cleaning session is as simple as tapping a smartphone screen or saying a voice command.
The brand has reached a notable breakthrough with the large-scale production of digital motors capable of operating at up to 160,000 RPM speeds. In addition, the brand stands as an innovator in achieving a global breakthrough by exceeding the 180,000 RPM threshold. Going even further, they have extended the limits by introducing motors operating at an impressive 200,000 RPM.
Dreame’s commitment to new ideas, research, and production enables the continuous creation of advanced products, a dedication that has been recognised through prestigious recognition such as the CES Innovation Award, TechRadar, Good Housekeeping and International Design Excellence Award, and numerous others.
Dreame smart factory with new age automation.
Availability and pricing
The Dreame L10s Ultra will be available at Bora Mobility LLP as a national distributor for a price of Rs 74999, Exclusively available on Amazon
Bora Mobility LLP is a dynamic and multifaceted player with a focus on distribution and manufacturing in the Western region. They cater to a wider range of products in the market. Recognising the potential of online retail, Bora Mobility LLP has ventured into the e-commerce space. This diversification opens new avenues for their products and expands their reach to a wider customer base.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
