Ad Campaigns
Dream Big says BankBazaar’s #KidsVsAdults social media campaign
MUMBAI: BankBazaar introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment, which reflects how we constrain even our dreams for the future, as we grow older. The video depicts a 6-year-old and a 30-year-old building their dream home using Lego. The young child gives wings to her imagination, building a home complete with a garden and swimming pool and space for everyone, while the 30-year-old builds a functional impersonal house.
The campaign highlights that children are always inspired to think beyond the obvious. They believe anything is possible, dreaming big by default. However, as they grow older, dreams and life goals become confined to “Not realistic. Can’t do that” and, in the long run, dreams begin to grow smaller as we grow older!
Commenting on the launch of #DreamBig campaign,– BankBazaar.com head, brand marketing Prince Thomas said, “We all have some aspirations which inspire us to work harder to achieve our dreams, however as we grow older, we tend to get tainted, pursuing realistic goals instead. #DreamBig campaign encourages consumers to chase their aspirations, while planning better, taking the right financial advice and perseverance. As a trusted online financial marketplace, BankBazaar is committed to changing consumer’s attitude towards finance enabling and empowering them to follow their dreams.
The new digital campaign went live on FaceBook on 23 January 2018 across various digital and social media platforms including Facebook, Twitter, YouTube, and Instagram. The campaign has been conceptualised and executed in association with BlueBot Digital. Bluebot Digital CCO Carl Savio says, “The insight that as we grow older, life has this tendency to deflate our positivity and make us a little too practical, making us give up on the lavish dreams of our childhood was a great story opportunity. This is a trajectory that almost everyone’s life follows. There were different ways we could have expressed this, but we chose to use elements that take us back to our childhood—Lego blocks and children themselves—to remind our viewers to hold on to the enthusiasm, imagination, and big dreams that are unique to childhood.”
Against this background, BankBazaar’s campaign reminds people “Your dreams do not have to get smaller as you get older”, and encourages people of all ages to hold on to their childhood aspirations and realize their dreams through right financial planning.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
