Brands
Dove Men+Care’s brand film captures the power of true sportsmanship and care
Mumbai: Dove Men+Care, the globally loved men’s grooming brand, is back with an engaging film that captures the transformation of the modern man. Rooted in care and aimed at challenging societal stereotypes of masculinity, the captivating video weaves a powerful message of dedication and compassion – witnessed on and off field. As the story unfolds, Dove Men+Care seeks to inspire young men to embrace the values of sportsmanship and the power of care, while boldly redefining traditional notions of what it means to be a man.
The brand video begins with a high-energy shot of an intense football match. A player skilfully manoeuvres past his opponents, charging towards the goalpost. The stadium erupts with cheers and enthusiasm. Suddenly, a player from the opposing team is seen in the frame as he actively pursues his rival who has the ball at his feet, to slow him down. As they interact with each other, in a surprising turn of events, the player trying to stop the attack, slips and falls to the ground. Overwhelmed by pain, he appeals to the referee for a foul. In a remarkable twist, the focus shifts to the other player involved in the tussle, whose expression turns serious as he approaches the fallen opponent attacker. He leans down, appearing to start a fight, but instead reaches out towards the players’ untied shoelace. The scene undergoes a complete transformation as both players break into smiles, as one helps the other to get back on his feet.
As the stadium resounds with applause, spectators witness a remarkable display of camaraderie between rivals. This impactful moment emphasizes care that transcends competition. The video concludes with a resolute voiceover, highlighting that Dove Men+Care is crafted for men who choose care and recognize its true power. The viewer is introduced to the brand’s new 2-in-1 Shampoo+Conditioner range, with a special focus on the Thick & Strong variant, that makes hair 10x stronger.
Commenting on the brand film, Harman Dhillon – Vice President – Skin Care, Colour Cosmetics and Dove Masterbrand said, “Our brand has been built with a spotlight on superior care. With the launch of Dove Men+ Care, our purpose is to inspire every man to experience the transformative effects of care on themselves and those around them. This philosophy is deeply ingrained in our products, which provide the care men need without sacrificing on performance. Our first launch is the 2-in-1 Shampoo+Conditioner that exemplifies our unwavering commitment to offering exceptional care. In our latest brand film, we deliberately chose a football match as the backdrop, to beautifully showcase the power of care even amidst fierce competition.”
Ogilvy senior executive creative director Zenobia Pithawalla and Ogilvy executive creative director Mihir Chanchani added, “Dove Men+Care is created for the new age man, who understands the power of care. In this communication, we show how modern men in the most competitive scenarios, won’t shy away from revealing their caring side. Dove Men+Care celebrates men who do not bow down to the stereotypes of masculinity – men who are comfortable showing their caring side and take great pride in self-care.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
