Brands
Dove Men+Care takes the field as the official hair care partner of Bengaluru FC
Mumbai: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.
The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The film delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the two-in-one shampoo+conditioner which is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.
The partnership will witness BFC players sporting Dove Men+Care logos across the pendants of their jerseys & training kits. As part of the collaboration, Dove Men+Care will also introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.
Beauty & Wellbeing India Hair Care head Ishtpreet Singh said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”
“To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s director of Football Darren Caldeira.
The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – as the ‘official hair care partner’.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
